Lyft Aspired To Kill Car Ownership Now It Aims To Profit From It
Adding those new services is a small step for an app but part of a much bigger shift in ride hailing. As Lyft and its larger competitor Uber search for a way to finally generate a profit, some visions they once espoused for the future have been tweaked, if not left on the side of the road. Lyft once pushed for an end to personal car ownership. Now it’s betting that will continue and even provide a new source of revenue....